Etsy sellers were encouraged to "break new ground"—both creatively and as business owners—during the holiday season for our 2013 seller-facing holiday campaign. This message was communicated across multiple deliverables including online educational materials, Scout Book notebooks, a letterpress and gold foil 2014 calendar, and thank you cards.
Creative Direction: Randy J. Hunt
Art Direction: Jeremy Perez-Cruz
Design: Melissa Deckert & Nicole Licht
Copy: Wynne Renz
Photography: Aaron Cameron Muntz