Valentine's Day Paper Cut Campaign
Paper cut design for Etsy's 2012 Valentine's Day Campaign. The message "Say I love you with Etsy," was threaded through Etsy homepage banners, International posters, online and social media assets, and tote bag giveaways. The campaign culminated with a shareable promotional video. Creative Direction: Randy J. Hunt; Art Direction Design, and Photography: Nicole Licht; Director: Tara Young; Color: Shawn King
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