Paper cut design for Etsy's 2012 Valentine's Day Campaign. The message "Say I love you with Etsy," was threaded through Etsy homepage banners, International posters, online and social media assets, and tote bag giveaways. The campaign culminated with a shareable promotional video.
Creative Direction: Randy J. Hunt; Art Direction Design, and Photography: Nicole Licht; Director: Tara Young; Color: Shawn King